Young Australians love tanning. What will it take to change their minds?

Source: ABC News, January 2024

From Slip, Slop, Slap to “no hat, no play", today’s teenagers and young adults grew up with sun safety messages in their schools, homes, and TV and radio ads.

At some point, they’ve been warned of the well-documented risk of fatal skin cancers from sunbaking. But a big problem remains: they love the look of a tan.

At Glenelg and Henley Beach in Adelaide, young people told the ABC tans were very much on trend.

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