UV Safety Initiative unites beauty sector and government against melanoma surge
Source: Personal Care Insights, May 2025
The British Beauty Council has launched a cross-industry UV Safety Initiative to promote sun protection awareness, improve SPF education, and increase access to protective products. The initiative also aims to influence government policy on UV safety.
The campaign is touted as the first coordinated industry effort to address rising melanoma rates and widespread gaps in public understanding of sun care. The initiative coincides with sun cancer awareness month and is backed by major companies and retailers such as L’Oréal Groupe, Boots, and Lookfantastic.
The UV Safety Initiative also launches alongside a recent government inquiry into UV safety by the All-Party Parliamentary Group (APPG) for Beauty and Wellbeing. The effort will investigate how well the public understands UV risks and the effectiveness of current safety measures, both in terms of government policies and daily consumer behaviors.