The Spot sends a message to Australians about skin cancer and melanoma
Source: Bristol Myers Squibb, October 2024
Bristol Myers Squibb is proud to have partnered with La Roche-Posay, Ogilvy and Sculpture by the Sea on The Spot to highlight to Australians that prevention and early disease detection is the best way to tackle skin cancer and melanoma.
The Spot sculpture grew over the duration of Sculpture by the Sea, Bondi exhibition, and at full size spans 20m, making it hard to miss. Next stop for The Spot was our nation’s capital, providing a talking point at Parliament House for the Parliamentary Friends of Melanoma and Skin Cancer Awareness Start of Summer BBQ, a gathering of parliamentarians and members of the melanoma and skin cancer community.
As we usher in summer, The Spot reminds us all to be safe in the sun, be aware of moles on our skin and speak to a healthcare professional if anything changes shape, colour or size.