Tanning. That’s cooked’: TikTok’s campaign for the Melanoma Institute
Source: Marketing Mag, November 2022
TikTok Australia has partnered with the Melanoma Institute Australia (MIA) to inspire Gen Zs to lose the tan this summer.
Melanoma is often referred to as ‘Australia’s national cancer’ as we have the highest rates of this skin cancer in the world, along with New Zealand.
One Australian dies from melanoma every six hours and it’s the most common cancer for Australians aged 20 to 39, according to the MIA.