Slip, slop, slap: Why are we are not getting the message?

Source: Northern Start, November 2017

LAUNCHED in 1981, the Slip, Slop, Slap campaign for sun protection quickly became a mantra firmly entrenched in the minds of most Australians.
But while we are pretty good at slopping on the sunscreen, it seems we are increasingly forgetting to slip on some protective clothing.
This is worrying news given the most recent Cancer Institute data shows that melanoma of the skin accounted for the No.1 most common cancer type in the Northern Rivers between 2009 – 2013.