New Survey Shows 1 in 4 Canadians Don’t Understand Dangers of Sun Exposure

Source: CISION, May 2020

TORONTO, May 27, 2020 /CNW/ – Save Your Skin Foundation is dedicated to informing and educating Canadians about melanoma, the deadliest form of skin cancer, that has been steadily on the rise since the 1990s in both men and women. The latest estimates show that this year alone, 8,000 Canadians will be diagnosed with melanoma and 1,300 will die from it.1 A recent survey shows there are serious knowledge and information gaps among Canadians about this cancer.

Hayley Wickenheiser, six time Olympian and Hockey Hall of Famer, is supporting an educational campaign to bridge these gaps so that Canadians will better understand this potentially devastating skin cancer and those diagnosed will be adequately armed to make informed decisions.

Melanoma should be taken very seriously, and the risks associated with melanoma should be understood by all Canadians, especially those who spend long hours outdoors, such as athletes and outdoor workers. According to results from a new survey2 more than half of Canadians (55%) do not realize a small amount of sun exposure without protection can lead to melanoma.