Melanoma is on the rise in Canada but there are ways to take action this summer

Source: CISION, June 2023

KIRKLAND, QC, June 21, 2023 /CNW/ – As we enter the summer months, which is often a time when sun safety and healthy skin habits are top of mind, Merck Canada is launching a melanoma awareness campaign. Centered around education, the campaign aims to inform Canadians about some of the signs of melanoma and how to spot them.

Although less common than other types, melanoma is a dangerous form of skin cancer because it has the potential to spread to other parts of the body. However, when caught early, cure rates can reach more than 90 per cent.2 The reality is that melanoma can affect everybody and may appear on parts of the body that are difficult to see on ourselves, making self-examinations challenging. In fact, findings suggest that loved ones play an important role in early detection.

The campaign encourages Canadians to Practice Skintimacy™, which means getting up-close-and-personal with their skin, and having family and friends take part in this important exercise. With the additional set of eyes, especially for those hard-to-see-places, Canadians may have a greater chance of finding something of concern and bringing it to the attention of a healthcare professional.