Influencers urged to ‘stop glamorising sunburn’
Source: The Australian, September 2022
Social media influencers are being “pleaded" to stop glamorising tanning online and instead encourage sun safety, as the Melanoma Institute claim casual references to sunburn on the internet normalise behaviours that feed “the most deadly cancer for young Australians."
Every 30 minutes someone in Australia is diagnosed with melanoma, and one Australian dies from the disease every six hours.
“Sure, while melanoma is common in older Australians," Melanoma Institute Australia co-medical director Richard Scolyer said. “But a little known fact is that it is the most common cancer that impacts young Australians aged 20-39."