Fears people are only covering their faces as sun messaging moves to anti-wrinkles
Source: The sydney Morning Herald, January 2023
Messages that sunscreen is for preventing wrinkles and social influencers spruiking tanning could be eroding decades of warning about melanoma risk to a generation too young to remember slip, slop, slap and the solarium debate, sun safety experts have warned.
More expensive facial sunscreens from cosmetics companies are rising in popularity, with sun protection marketed as “anti-ageing” rather than to prevent a burn.
Facial sunscreen sales over the past three months were up 59.5 per cent on the same period last year at Priceline pharmacies, a spokesperson said. Sales of everyday sunscreens increased 16 per cent during that time.