Fashion retailer promotes sun protection with record-breaking skin cancer awareness campaign

Source: Guinness World Records, July 2019

As we enjoy the beautiful weather outdoors, it can be easy to forget the importance of sun protection, but thanks to Dillard’s and their latest skin cancer awareness campaign, communities nationwide have just been reminded.

And that’s not all.

The fashion retailer didn’t just tell audiences to stock up on SPF this summer but instead encouraged them to apply, apply, apply as they worked to achieve the most people applying sunscreen simultaneously (multiple venues).