Breaking Australia’s suntanning obsession

Source: Ministers department of Health and Aged Care, January 2024

As shocking new statistics show the continued popularity of tanning among young people and their belief that getting skin cancer is unlikely, a ground-breaking sun safe campaign is ramping up to change the attitudes and behaviours of 18–30-year-old Australians.

The $7.3 million campaign by the Australian Government and Cancer Council Australia brings together content creators, a music festival, fashion, beauty and lifestyle brands and publishers to ‘End the Trend’ of suntanning.

The latest research shows most young Australians (74%) believe their risk of getting skin cancer is unlikely.
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