End The Trend – Campaign Hub
Source: Cancer Council, March 2024
Campaign Summary
The Australian Government and Cancer Council have partnered to encourage young Australians aged 18-30 to #EndTheTrend of skin cancer and adopt SunSmart behaviours.
2 in 3 Australians will be diagnosed with skin cancer in their lifetime, this is almost entirely preventable.
Young Australians are well-educated about the risks of skin cancer, but they’re too busy, forget or don’t get around to protecting themselves when outdoors. They are influenced by damaging social norms, such as the media presenting the idea that suntanning makes you more attractive, and unhelpful attitudes like “A suntan makes me look and feel healthy".