Ad of the Day: UV-sensitive poster helps public see the light on skin cancer
Source: The Drum, August 2022
A degradable UV light poster is opening the eyes of audiences to the dangers posed by unprotected exposure to sunlight as the mercury rises – even when it’s cloudy.
Amid another UK heatwave, Melanoma UK has partnered with Leith to raise awareness of the damage wrought by high-intensity light on exposed skin.
The team has crafted an outdoor campaign where the poster is the message, employing specialist UV paper that burns and pigments from extended exposure, with only the printed plea to stay sun safe coated in sunscreen.