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You only get one skin. Keep it safe. Cherish it. Protect it.

Source: CISION, May 2019

SAN RAFAEL, Calif., May 1, 2019 /PRNewswire/ — May is Melanoma Awareness Month, a national effort to increase awareness about a deadly disease that affects people of every age, gender, and ethnicity.  It is estimated that 1 in 27 men and 1 in 40 women will develop an invasive melanoma in their lifetime. This May, AIM at Melanoma is launching a national melanoma awareness campaign, #NaturalSkinRocks.  The goal of the campaign is to raise awareness of the severity of melanoma by promoting the importance of protecting your skin and detecting potential melanomas early. The campaign tagline, You only get one skin. Keep it safe. Cherish it. Protect it. focuses on four key messages:

  • You only get one skin: Love the skin you’re in—messages aimed at young women and the importance of loving the skin tone you are born with vs trying to change that skin tone.
  • You only get one skin: Keep it safe—messages focused on melanoma awareness and detection tips and facts.
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