Melanoma NZ runs hidden advertising message to make a point about spots

Source: Star News, February 2021

Melanoma NZ has been running an advertising campaign designed specifically not to be noticed by anyone.

As oxymoronic as this might sound in the attention-grabbing world of marketing, the campaign aims to show how easy it is to miss changes to spots on their skin.

All around New Zealand, major companies have over the last few weeks quietly changed the full stops in their brand advertising to indicate a visual representation of the signs of melanoma.

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